About Arccos

Arccos, golf’s #1 on-course tracking system, is the official game tracker of the PGA TOUR. As a pioneering developer of revolutionary connected golf products, our mission is to transform the golfing experience by seamlessly combining automatic shot tracking with Artificial Intelligence and Stroke Gained Analytics. We provide golfers the ability to track their game like the pros and deliver insights so they can play smarter and shoot lower scores.

Listed among the “World’s Most Innovative Companies” by Fast Company, ranking #3 in the Sports category globally, Arccos boasts the golf industry’s richest data set. Arccos’ official partners include PING (smart clubs), TaylorMade (smart clubs), Cobra Golf (smart clubs), Srixon / Cleveland Golf (smart clubs), Club Champion (smart fitting), Me And My Golf (smart coaching), EA Sports and Golf Digest.

Named after the inverse cosine function - an element of advanced mathematics that is featured in the Arccos algorithm, Arccos has received awards from numerous media and business organisations, such as Fast Company, Forbes, Entrepreneur Magazine, Golf Digest, GOLF Magazine, Golf Channel, MyGolfSpy, National Golf Foundation, Golf Monthly, Golf Today, SCOREGolf, American Golf, Connecticut Technology Council, ING, Gear Patrol and the PGA of America, among others.


Sal Syed

Founding Story

Sal Syed, the CEO of Arccos Golf, embarked on a journey to create an innovative product fuelled by his passion for both golf and technology.

During his pursuit of an MBA at the Yale University School of Management, Sal crossed paths with co-founder Clinton Grusd. Together, they laid the foundation for the business, developing crucial concepts, plans, and strategies that now drive Arccos.

Joining forces with his childhood friend, Ammad Faisal, the trio recognised the absence of a high-performing, comprehensive tool in the golfing world to effectively track and analyse a golfer's game, ultimately enhancing decision-making on the course. Driven by this realisation, they set out to revolutionise the way golf is approached and played.

Through the collaboration of brilliant minds, including PhDs, engineers, designers, and PGA Professionals, they successfully launched a groundbreaking product that is making waves in the golfing community: Arccos.

Arccos & Microsoft