About Arccos

The pioneer of Connected Golf, Arccos is the leading provider of big data, advanced analytics and machine learning insights for the global golf industry.

First launched in late 2014, our patented, GPS-based, hardware and software system has automatically recorded more than 60 million shots taken by golfers playing on courses worldwide.

By seamlessly analyzing each shot in real time, Arccos provides powerful, data-driven insights that help golfers of all skill levels measurably improve their performance by going beyond guesswork.

Named after the inverse cosine function - an element of advanced mathematics that is featured in the Arccos algorithm - our business and system have repeatedly been honored by leading media and business organizations:



  • MyGolfSpy: Editor's Choice Award, Consumer Tech

  • Golf Digest: Editor's Choice Award, Best Game Analyzer

  • SCOREGolf Magazine: Equipment and Business Awards - Research and Development

  • SCOREGolf Magazine: Equipment and Business Awards - Accessory of the Year

  • NGF 100: Recognizing the Most Influential and Innovative Companies in Golf

  • American Golf: Most Innovative Product of the Year

  • GOLF Magazine: Stuff We Love

  • ING: Product Ingenuity Award

  • Forbes: Top Product - PGA Merchandise Show

  • MyGolfSpy: Best New Product - PGA Merchandise Show

  • Plugged In Golf: Best New Product - PGA Merchandise Show

  • Entrepreneur Magazine: America's Top 360 Entrepreneurial Companies (#271)

  • Connecticut Technology Council: Tech Top 40 Award



  • Golf Digest: Editor's Choice Award, Best Game Analyzer
  • Golf Channel: Best New Tech Product - PGA Merchandise Show
  • Connecticut Technology Council: Tech Top 40 Award
  • Gear Patrol: Tech Top 100 Award
  • SCOREGolf Magazine: Accessory of the Year
  • MyGolfSpy: Editor's Choice - Consumer Technology
  • Plugged In Golf: Shot Tracker Shootout Winner


  • PGA Merchandise Show: Top Buyer's Choice Award
  • GOLF Magazine: Techy Award
  • MyGolfSpy: Most Wanted Shot Tracker Winner

Founding Story

Meet Sal Syed, the CEO of Arccos Golf who is working to produce an innovative product out of a combined love of golf and passion for technology.

While Sal was earning his MBA at the Yale University School of Management, he met co-founder Clinton Grusd, who worked to develop the foundation of the business, and the business and product concepts, plans and strategies that are used by Arccos. Sal also joined forces with his childhood friend, Ammad Faisal.

These co-founders realized that golf was lacking a high-performing, comprehensive tool to track and analyze a golfer's game and improve decision-making on the course. They set out to change the way we think about golf and play golf.

With the help of some brilliant PhDs, engineers, designers and PGA Professionals, they have launched a product that is taking the golf world by storm: Arccos.

CEO & Co-Founder
Executive VP - Strategic Partnerships
SVP of Hardware



The Pritzker/Vlock family office is our financial partner. The enterprise owns and manages a broad portfolio of public equities, consumer, biotech, industrial and medical equipment, and technology businesses.

Microsoft is our Official Cloud Partner. Together, we're developing an Artificial Intelligence platform that uses advanced analytics to deliver insights which help golfers of all skill levels play smarter to shoot lower scores. This leverages the power of the Microsoft Azure cloud platform and Azure Machine Learning, part of Microsoft Cortana Intelligence.


CEO Biography

Sal is a scratch golfer with a deep love and appreciation for the game of golf. Sal is well-connected in the golf world. He was the co-leader of the inaugural Yale Golf Summit organized at Bandon Dunes in 2012 - bringing golf leaders and prominent Yale alumni and deans together to shape the future of golf.

He brings deep entrepreneurial experience having worked at software startups as a software engineer, engineering manager, product manager and data architect for over 10 years. He was a senior engineering member at his last startup, Landslide Technologies. Landslide raised $22M in venture financing. It was acquired by j2 Global in 2012.

Sal holds an MBA from Yale University, where he was a Yale Entrepreneurial Institute Fellow and a recipient of the Dean's Entrepreneurship Award. He has a B.A in Mathematics and Computer Science from Ohio Wesleyan University, where he was the captain of the men's tennis and cricket teams.