Arccos and TaylorMade Expand Partnership to UK


-Even More TaylorMade Club Owners & Community Members Now Eligible to Receive Free Arccos Smart Sensors & Trial Membership-

STAMFORD, Conn., April 20, 2023 – Arccos, the pioneer of big data and Artificial Intelligence for golf, today announced the extension of its partnership with TaylorMade Golf, allowing players based in the UK to access the ‘Track Better. Play Better.’ program by registering to receive free Arccos smart sensors and free 45-day trial membership to the award-winning platform.

Accessible at, this special offer also includes the option to bundle the Arccos Link wearable at a limited-time, 50% discount, further helping TaylorMade customers harness the power of their on-course data to play smarter and shoot lower scores. A nominal shipping and handling fee may apply.

“This special collaboration with TaylorMade has really resonated with golfers since we launched it in North America last year,” said Tom Williams, Arccos Executive Vice President. “On top of all the sign- ups, positive press and golfer feedback we’ve received, there’s been this consistent demand from golfers in the UK seeking to access the same offer. Now, in partnership with both the amazing US and UK teams at TaylorMade, we're proud to make that happen.”

Golf’s first Artificial Intelligence platform, Arccos automatically tracks your shots while delivering in- round insights and personalised Strokes Gained analytics for every game facet and each club in your bag. The system is highlighted by an A.I.-powered rangefinder, smart club distances and caddie advice for every golf hole on earth. These innovations helped new Arccos members who played at least 10 rounds lower their handicap by an average of 5.71 strokes in their first year of membership.

“Whether it’s our 60x Carbon Twist Face, MyTaylorMade+ or the unique ways we are using Arccos data to fuel R&D and other initiatives, leading the innovation curve is fundamental to everything we do at TaylorMade,” said Ben Brooks, TaylorMade’s Senior Manager of Global Commercial Innovation. “Now, with the expansion of this strategic partnership, TaylorMade players in the UK can benefit from the same ‘Track Better. Play Better.’ program that was so successfully pioneered in North America.”

Leveraging the largest on-course dataset in golf – which now features more than 700 billion data points, including over 675 million shots during 14 million rounds played by Arccos members – Arccos’ recent innovations include automatic shot tracking via Apple Watch that has been completely re-engineered, and the premier of hot-spot editing to further enhance the in-play experience.